Our are living visitors details powers McGarryBowen ad campaign
By: Kevin Fu
Both John F. Kennedy Intercontinental Airport (JFK) and Newark Liberty Intercontinental Airport (EWR) are about the exact same driving length from Manhattan, nonetheless lots of New Yorkers are stubbornly loyal to JFK. United Airways, who moved their New York region base of functions from JFK to EWR in 2015, worked with imaginative agency McGarryBowen to problem the notion that JFK is the quicker travel.
To show this, McGarryBowen is employing our authentic-time visitors details to power are living ETAs in advertisement units throughout the metropolis, pitting travel periods to EWR and JFK in opposition to every other. EWR is most frequently the quicker drive — it’s difficult to argue with authentic-time details.
Our Directions API offers world-wide, authentic-time visitors disorders powered by around 225 million miles of cellular sensor details gathered each day. It’s commonly employed in conjunction with our other APIs to present routing and optimization for use conditions like asset tracking, on-demand logistics, and transportation.
The Directions API powers the dynamic messaging from the McGarryBowen marketing campaign, and this is seemingly the first time are living visitors details has been integrated into standing digital advertisement units in NYC 🏆.
McGarryBowen brought the marketing campaign to life employing around 120 digital Connection units on sidewalks during Manhattan, going billboards on buses, and an definitely huge billboard earlier mentioned Penn Station. Each and every advertisement device pings our Directions API every single 5 minutes, exhibiting ETAs from that unit’s unique location to every airport. The ETAs on buses update dynamically as they roam the metropolis.
Congratulations to United Airways and McGarryBowen on an revolutionary, productive, and insightful campaign — we hope to see much more like it. The marketing campaign will carry on to operate until the end of the yr. Mail us a photo in front of an advertisement, and we’ll send you a t-shirt!
Think you could use authentic-time location details in your subsequent marketing campaign? Enable us know how we can aid.